Agencies rarely lose a review card deal on the product. They lose it on the cost model: a per client setup fee, a minimum print run, a supplier logo on the back of the card. Blank stock removes all three. This article covers how a white label NFC programme is priced from the inside, what a blank card actually costs you per tier, and how to build an own brand price list on top of it.
White label NFC means you buy unbranded blank cards and sell them under your own name. At NFC BULK a blank NFC Google review card costs 2.00 EUR per card in the 1000 piece tier, or 1995.00 EUR for the box, with no design fee and no setup fee. Across the tiers the per card price falls from 6.99 EUR at 5 pieces to 2.00 EUR at 1000 pieces, a 71% discount.
What is white label NFC and what does it not include?
White label NFC is a supply model in which the manufacturer or wholesaler ships unbranded NFC cards, and the buyer sells them under his own brand, his own packaging and his own price. The card carries no supplier logo, no supplier URL and no supplier reference of any kind.
What it does not include is worth stating plainly, because it is where most misunderstandings start. White label stock does not include artwork, it does not include printing, and it does not include the customer's Google review link. Those are yours to add, and that is exactly why the price per card can sit at 2.00 EUR in the 1000 piece tier. You are buying a physical carrier with a chip, not a finished marketing product. If you want the full comparison with printed single card suppliers, White Label NFC Cards: Your Brand, Our Stock goes deeper on that split.
What does blank white label stock cost per tier?
One blank NFC Google review card, sold in eight pack sizes. The card is identical in every tier; only the quantity per box changes. Prices below include VAT and were verified on 2026-08-28.
| Pack size | Total price | Per card | Discount vs 5 pcs |
|---|---|---|---|
| 5 | 34.95 EUR | 6.99 EUR | reference |
| 10 | 59.95 EUR | 6.00 EUR | 14% |
| 15 | 82.95 EUR | 5.53 EUR | 21% |
| 20 | 99.95 EUR | 5.00 EUR | 28% |
| 50 | 199.95 EUR | 4.00 EUR | 43% |
| 250 | 699.95 EUR | 2.80 EUR | 60% |
| 500 | 1149.95 EUR | 2.30 EUR | 67% |
| 1000 | 1995.00 EUR | 2.00 EUR | 71% |
Small pack sizes live on the starter bundles page, the volume tiers on the bulk bundles page. If you are still deciding which tier to open with, NFC Cards Bulk Order: Choosing Your First Quantity walks through it.
The white label cost model, line by line
A white label cost model is the full landed cost of one card that you sell under your own brand, including everything you add after it arrives. The stock line is fixed and public; the rest is under your control.
Here is the structure, using the 1000 piece tier as the base:
- Blank card: 2.00 EUR per card at 1000 pieces (1995.00 EUR for the box).
- Design fee: none. NFC BULK charges no design fee, because no design is applied.
- Setup fee: none. There is no plate charge, no artwork approval round and no per client onboarding cost, because the stock is unbranded and interchangeable.
- Minimum order per client: none from the supplier side. You break the box yourself, so one client can take three cards and another can take forty.
- Your print or overlay cost: your own number, depending on whether you print in house, use a local printer or ship the card blank with a printed insert.
- Your labour: encoding the review link and testing the card. This is minutes per card, not hours.
The reason this matters commercially is that the two fee lines that normally kill white label margin, design and setup, are zero here. Every euro you add on top of 2.00 EUR is yours to keep or to spend on presentation. The 1000 card page shows that tier in isolation if you want the number without the surrounding table.
Why zero setup fee changes the sales conversation
Because there is no setup fee per client, you can quote a client on day one without committing capital to that specific client. A printed card supplier ties stock to one logo and one review link, which means every new client is a new order and a new wait. Blank stock is generic until you make it specific. That turns your inventory from a client liability into a shelf asset.
Building your own brand price list on blank stock
A three tier own brand price list is the cleanest way to sell white label NFC without publishing your cost. You buy at one price and sell at three, based on volume the client takes.
The example below assumes you bought the 1000 piece tier at 2.00 EUR per card. All sell prices are illustrative examples, not a promise or a recommended retail price. Set your own.
| Your own brand tier | Cards per client | Your cost per card | Example sell price per card | Example margin per card |
|---|---|---|---|---|
| Starter | 5 | 2.00 EUR | 12.00 EUR (example) | 10.00 EUR (example) |
| Team | 25 | 2.00 EUR | 9.00 EUR (example) | 7.00 EUR (example) |
| Location | 100 | 2.00 EUR | 6.50 EUR (example) | 4.50 EUR (example) |
What this structure does is give the client a reason to take more cards while your own cost stays flat at 2.00 EUR per card in that tier. On the example numbers, a Starter client of 5 cards leaves 50.00 EUR gross (example), a Team client of 25 cards leaves 175.00 EUR gross (example), and a Location client of 100 cards leaves 450.00 EUR gross (example). One full box of 1000 cards spread across those tiers is a product line, not a one off resale.
Where the third tier earns its place
The Location tier exists to catch multi site clients: franchise groups, hospitality chains, dealer networks. Those clients do not compare your per card price to a consumer webshop, they compare it to their internal cost of not collecting reviews. A visibly lower per card price at 100 cards makes the decision easy for them and still leaves you a wide gap over 2.00 EUR.
How to price when you start below the 1000 tier
If you are not ready to buy 1000 cards, price your own brand list off the tier you actually buy. That keeps your margin honest and prevents you from quoting a price you cannot support next quarter.
Two worked examples straight from the tiers:
- 50 pieces at 199.95 EUR means 4.00 EUR per card. On an example sell price of 12.00 EUR, that box returns 600.00 EUR gross (example) against 199.95 EUR in stock. Start here if you want a real product line with limited capital: see the 50 piece pack.
- 250 pieces at 699.95 EUR means 2.80 EUR per card. That is the tier most agencies settle on, because it covers a year of client seats without tying up the cash a 1000 box needs. The 250 piece pack sits in the bulk bundles range.
Moving from 4.00 EUR at 50 pieces to 2.00 EUR at 1000 pieces halves your cost of goods on the same product with the same sell price. That is the whole argument for consolidating your buying into fewer, larger orders once demand is proven. NFC Blank Card Price: What Volume Really Changes covers what does and does not improve with volume.
Testing blank stock before you commit a tier
Order the smallest pack first and encode it yourself. The 5 piece pack at 34.95 EUR, which is 6.99 EUR per card, exists for exactly this: verifying read range, phone compatibility and print adhesion before you put 1995.00 EUR into a single box. You can order it from the 5 piece product page.
What to check on that sample:
- Does the card write and lock correctly with your chosen tool.
- Does the surface take your printing method, if you print in house.
- Does an average phone read it at table height, not just when pressed flat.
- Does the card survive a week in a pocket or on a counter.
Once those four pass, the tier decision is purely a cash flow question. Nothing about the card changes between 5 and 1000 pieces.
Delivery and why it matters for a white label promise
All NFC BULK orders ship from the Netherlands and leave within 24 hours. For a white label reseller that lead time is part of the product you sell, because your client hears your delivery promise, not your supplier's.
This is the practical difference between EU stock and overseas sourcing on a marketplace. When a client asks for forty extra cards next week, a 24 hour dispatch from within the EU means you can say yes without customs, import handling or a multi week wait. If you are weighing that trade off, Google Review Cards Bulk on Alibaba or from the EU sets out both routes.
Packaging the offer without exposing your cost
Sell an outcome, not a card. Clients who see a card line item start comparing card prices; clients who see a review collection service compare results.
Three ways that works in practice for an agency:
- Bundled into onboarding. The cards are included in a setup or activation package with no separate card price shown.
- Included in a retainer. A fixed number of cards per location per year is part of the monthly service, refreshed from your own stock.
- Sold as a kit. Cards plus a short instruction sheet plus the encoded review link, priced as one item under your brand.
For the seat based version of this model and the stock management side of it, the companion article NFC Business Card White Label for Agency Clients covers seat pricing and reorder timing in detail rather than repeating it here. For the sales side, How to resell NFC review cards is the operational walkthrough.
What a white label NFC programme costs you to start
The entry cost is one pack. At 34.95 EUR for 5 cards you can validate the product; at 199.95 EUR for 50 cards you have a sellable line; at 1995.00 EUR for 1000 cards you have the lowest per card cost at 2.00 EUR. There is no design fee, no setup fee and no per client minimum in any of those tiers.
Pick the tier that matches the number of clients you can realistically sign this quarter, not the one with the best headline price. You can always step up: the card is the same in every pack, so a later order at a lower per card price does not change what your existing clients received.
Frequently asked questions
Do white label NFC cards from NFC BULK carry any supplier branding?
No. The cards are delivered blank, with no supplier logo, URL or reference on either side. That is what makes them usable as white label stock. You print them yourself, apply your own branding, or resell them blank to another party. Because nothing is pre-applied, there is no design fee and no setup fee on any tier.
What is the cheapest per card price for white label NFC stock?
The lowest per card price is 2.00 EUR, in the 1000 piece tier at 1995.00 EUR total. That compares to 6.99 EUR per card in the 5 piece pack at 34.95 EUR, a discount of 71% across the range. Intermediate tiers include 50 pieces at 4.00 EUR per card and 250 pieces at 2.80 EUR per card.
Is there a minimum order per client when reselling blank NFC cards?
No minimum is imposed by the supplier. You buy a pack, then break it down however you like: one client can take three cards, another forty. This is the practical advantage of blank stock over printed cards, where each client typically needs a separate print run tied to their own logo and review link.
How fast do orders ship and where from?
All NFC BULK orders ship from the Netherlands and leave within 24 hours. For a white label reseller that matters, because your client hears your delivery promise rather than your supplier's. An EU dispatch point also means no customs handling or import wait when a client asks for extra cards on short notice.
Which tier should an agency start with?
Order the 5 piece pack at 34.95 EUR first to test read range, printing and phone compatibility. Once that passes, most agencies move to 50 pieces at 199.95 EUR (4.00 EUR per card) or 250 pieces at 699.95 EUR (2.80 EUR per card). The card is identical in every pack, so stepping up later changes only your cost.
Buying NFC cards in bulk
NFC BULK supplies blank Google review cards in bulk to resellers across Europe. Shipped from the Netherlands within 24 hours, with tier discounts up to 71 percent on larger quantities.
See the bulk bundles · Start smaller · Pricing and margins · Frequently asked questions
- Blank NFC Card: Buy Online From 5 Pieces
- Buy NFC Card: Single Test Piece or Full Tier
- NFC Card White Label Branding on Blank Stock
- NFC White Label Supply: Tiers, Stock and Dispatch