You buy the cards here at wholesale and sell them on to local businesses. This page covers what to charge, who to approach, how to pitch it, and what you can realistically expect. No hype, just the practical side.
What to charge
Your buying price runs from €6,99 per card at 5 units down to €2,00 per card at 1000. What you charge is entirely your decision. Resellers commonly land somewhere between €15 and €35 per card for small quantities, with a lower per-card price on larger orders to the same business.
Two things to keep in mind when you set your price. First, you are selling a programmed, ready-to-use card and the time it took you to set it up, not just a piece of plastic. Second, a business buying ten cards for its tables cares more about the total than the unit price, so quote the total.
Which businesses to approach
The card works best where a customer is standing still with a phone in their hand and has just had a good experience. In practice that means:
- Cafes, bars and restaurants, at the counter or on the table
- Hairdressers and barbers, at the till
- Beauty salons, nail studios and tattoo shops
- Garages, bike shops and repair businesses, at the desk
- Dentists, physiotherapists and clinics, at reception
- Hotels and B&Bs, at check-out
Independent businesses decide faster than chains. A chain usually cannot buy without head office, so you spend a lot of time for nothing.
How to find them
Open Google Maps, search a category in your area, and look at the review count. A business with very few reviews has the most obvious reason to be interested, but one that already has plenty and clearly cares about them is often an easier conversation, because they already understand why it matters.
The thirty-second pitch
Walk in at a quiet moment, not during the lunch rush. Have one card with you, already programmed with that business's own review link. Show it rather than explain it. Ask the owner to hold their phone against it and let their own review page open on their own screen. That demonstration does most of the work.
Then say what it costs, what they get, and stop talking. Something like: this sits on your counter, a customer taps it and your Google review page opens, it costs X per card, and I set it up so it works out of the box.
Setting up a card
You need the free NFC Tools app on your phone and the business's Google review link. Find the business on Google, open its profile, and use the option to write a review to get the direct link. In NFC Tools choose Write, add a URL record, paste the link, then hold the card against the back of your phone. Two minutes per card once you have done a few.
We email you the full setup guide with every order, with the steps written out for iPhone and Android.
What to expect, honestly
Most people who try this hear no far more often than yes. Expect a low single-digit percentage of cold walk-ins to buy on the spot. That is normal and it is not a sign you are doing it wrong. The businesses that say no are usually busy rather than uninterested, and a second visit a few weeks later often lands better than the first.
The realistic path is not a large order on day one. It is a handful of small sales, a few businesses that come back for more cards when they open a second location or the card gets damaged, and word of mouth between owners who know each other. Start with the 5 or 10-card bundle, find out what actually sells in your area, and only move up to bulk pricing once you have the demand to justify it.
What you may not claim
This matters, both legally and for your own reputation. The card links to a review page. It does not decide who leaves a review or what they write.
- Do not promise a business a specific number of reviews, a particular star rating, or a specific position in search results. You cannot control any of it.
- Do not offer, and do not advise a business to offer, any reward, discount or freebie in exchange for a review. Google prohibits it, and in the EU it also runs into consumer protection law.
- Do not set up any system that screens customers first and only sends the happy ones to Google. Review gating is against Google's policies.
- Do not suggest that you or we are affiliated with, endorsed by, or acting on behalf of Google. We are not.
What you can honestly say is that the card removes the friction. Most satisfied customers never leave a review because it takes too many steps, and a tap removes those steps. That is a real and sufficient benefit. You do not need to overclaim to sell this.
Your own obligations as a reseller
You sell in your own name and for your own account. You set your own prices, issue your own invoices, and handle your own customers, warranty and returns. In the Netherlands that means registering with the KVK and charging VAT once you are running a business. Check what applies where you are based.
Questions about stock, lead times, shipping to your country, or quantities above 1000? Get in touch.