Resellers who compare materials usually ask the same thing: is metal NFC card wholesale worth the higher purchase price, or does blank PVC leave more margin per unit? The answer depends less on the material and more on who your buyer is. A restaurant that wants twenty review cards on the counter and a sales director who wants five engraved cards for his team are two different businesses, with two different cost structures.
Metal NFC card wholesale fits small, high-ticket orders where the card itself is the product, such as executive business cards. For review cards and volume resale, blank PVC is the stronger buy: at NFC BULK the same blank NFC card costs 6.99 euro per card at 5 pieces and drops to 2.00 euro per card at 1000 pieces, a 71% lower unit price, shipped from the Netherlands within 24 hours.
What does metal NFC card wholesale mean?
Metal NFC card wholesale is the bulk purchase of NFC cards with a metal body, usually stainless steel or brushed aluminium with a plastic or resin window over the chip, bought at trade prices for resale rather than for a single company's own use. The chip inside does exactly what a PVC card does: it holds a URL that a phone opens on tap.
That last point matters for your pricing story. The material changes the feel, the weight and the perceived value of the card. It does not change what the customer actually gets, which is a link that opens a Google review page or a digital profile. If you want the technical side, the mechanics are covered in how an NFC review card works.
PVC or metal: the real cost gap per card
Blank PVC is cheaper per card at every quantity and available from stock; metal is bought per production run, at a higher unit price and a longer lead time. NFC BULK sells one blank PVC Google review card in eight pack sizes, and the tier decides your cost per card.
| Quantity | Total price (incl. VAT) | Price per card | Metal equivalent |
|---|---|---|---|
| 5 | 34.95 euro | 6.99 euro | Higher unit price, production run |
| 10 | 59.95 euro | 6.00 euro | Higher unit price, production run |
| 15 | 82.95 euro | 5.53 euro | Higher unit price, production run |
| 20 | 99.95 euro | 5.00 euro | Higher unit price, production run |
| 50 | 199.95 euro | 4.00 euro | Higher unit price, production run |
| 250 | 699.95 euro | 2.80 euro | Higher unit price, production run |
| 500 | 1149.95 euro | 2.30 euro | Higher unit price, production run |
| 1000 | 1995.00 euro | 2.00 euro | Higher unit price, production run |
We do not quote prices for metal stock we do not sell, so the right column stays qualitative on purpose. What you can verify yourself with any metal supplier is the shape of the offer: a per-project quote, an engraving fee, a minimum run and a production window measured in weeks rather than hours. Blank PVC from the bulk bundles is a fixed list price you can calculate a margin on before you order anything.
Which customer type justifies metal, and which does not
Metal pays off when the card is a gift or a status object. PVC pays off when the card is a tool that sits on a counter and gets replaced.
Hospitality, retail and services: PVC
A cafe, barber, garage or clinic wants review cards next to the till or on the table. Those cards get greasy, get pocketed by customers and occasionally disappear. Nobody wants to replace a metal card that walked out with a guest. At 2.80 euro per card in the 250 pack, replacement is a rounding error in your customer's marketing budget, which makes reordering easy for you. The counter use case is worked out further in getting Google reviews with an NFC card at the counter.
Sales teams and networking: it depends on seat count
A five-person sales team handing a card to prospects is the classic metal scenario, because the tap moment is the impression. A forty-person team is different: the total cost of a metal run becomes a budget line that needs approval, while a PVC run stays a purchase decision one manager can make alone. If you sell to teams, read white label NFC business cards for agencies before you quote.
Franchises, chains and agencies: PVC, without discussion
Rolling out fifty locations means fifty cards minimum, usually more, plus replacements. Here the unit price and the reorder speed decide whether the account is profitable. Metal turns a monthly reorder into a project with a lead time attached.
What does a metal-versus-PVC decision cost you in margin?
Buying 250 blank cards costs 699.95 euro, which is 2.80 euro per card. If you resell them printed at 12.50 euro per card (example price, not a promise), your revenue is 3125 euro and your gross margin is 2425.05 euro before printing and shipping. Per card that is 9.70 euro.
Step up to the 1000 piece pack and you pay 1995.00 euro, or 2.00 euro per card. At the same 12.50 euro example price your gross margin is 10.50 euro per card. The 0.80 euro difference in purchase price per card is worth 800 euro over a thousand cards, which is roughly what a small metal test run would swallow before you sell a single unit.
That is the honest trade-off. Metal lets you charge more per card, but you also tie up more cash per card and you cannot reorder overnight. With PVC your cash sits in stock for days, not weeks, because everything ships from the Netherlands within 24 hours.
How do you personalise each material?
PVC takes full colour printing on a card printer or at a local print shop, so you can produce one client's design today and a different one tomorrow. Metal is usually laser engraved, which means one colour, one process and a specialist.
For a reseller, that difference decides how many clients you can serve from one stock position. Blank PVC is client-agnostic: the same box covers a bakery, a dentist and a plumber. Engraved metal is committed to one logo the moment it leaves the machine, so every new client restarts the clock. The print cost side is broken down in NFC card printing: cost and margin per run.
Where metal quietly eats your margin
Three costs rarely appear in a metal quote: rework, weight and dead stock. If a client changes his review link or his logo, an engraved card is scrap while a printed PVC card is a reprint on a blank you already own. Metal cards are heavier, so shipping a team order costs more than shipping the same number of PVC cards. And a metal run ordered on spec sits in your cupboard until someone wants that exact finish.
There is also a practical detail worth testing: metal bodies can affect read distance depending on the antenna design. Whatever material you buy, test the batch before you resell it. The procedure is in how to test NFC before reselling a batch.
How do you test demand before committing to metal?
Sell PVC first and record how many prospects actually ask for something heavier. Until you have that number from your own pipeline, a metal run is a guess with your cash in it.
A practical route: start with a small pack from the starter bundles to check quality and your print workflow, move to the 250 pack once you have two or three paying clients, then to 1000 pieces at 2.00 euro per card when reorders become predictable. Only when a specific client insists on metal, and accepts the lead time, does it make sense to quote it as a separate premium line. Your positioning options are compared in with logo or blank: what resells better.
Ordering as a reseller
NFC BULK sells one blank NFC Google review card in eight pack sizes, from 5 pieces at 6.99 euro per card to 1000 pieces at 2.00 euro per card. Cards arrive blank, so you print them, program them or resell them as they are. Orders leave the Netherlands within 24 hours, which means you can accept a client order on Monday and hand over finished cards the same week. That speed is the argument metal cannot match.
Frequently asked questions
Does NFC BULK sell metal NFC cards in bulk?
No. NFC BULK sells one blank PVC NFC Google review card in eight pack sizes, from 5 pieces at 6.99 euro per card down to 1000 pieces at 2.00 euro per card. The focus is volume resale, where PVC gives resellers a lower cost per card, a fixed list price and dispatch from the Netherlands within 24 hours instead of a production lead time.
Is a metal business card with NFC chip better than PVC?
Better depends on the job. A metal business card with NFC chip feels premium and suits small executive or sales orders where the card itself is the impression. PVC wins on cost per card, reprint flexibility and reorder speed, which is what matters for review cards on a counter and for franchise or agency rollouts across many locations.
Which NFC card types should a reseller stock?
Stock the type your buyers reorder. Among NFC card types, blank PVC covers the widest range of clients because the same card serves a restaurant, a dentist and a plumber once you print it. Buying 250 blank cards costs 699.95 euro, or 2.80 euro each, so one stock position can serve several clients without committing to any logo.
How much margin is left if I resell blank PVC cards?
That depends on your selling price, which you set. As an example: 1000 cards cost 1995.00 euro, which is 2.00 euro per card. Reselling at 12.50 euro per card, an example price and not a promise, leaves 10.50 euro gross per card before printing and shipping. At 5 pieces your purchase price is 6.99 euro per card, so volume decides the margin.
Buying NFC cards in bulk
NFC BULK supplies blank Google review cards in bulk to resellers across Europe. Shipped from the Netherlands within 24 hours, with tier discounts up to 71 percent on larger quantities.
See the bulk bundles · Start smaller · Pricing and margins · Frequently asked questions
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